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published: : 2022-02-25
Generally speaking, if the website of a foreign trade company wants to increase the number of orders, it first needs to solve two problems, that is, how to develop more customers and how to screen accurate customers.
As the world's largest search engine, Google sends thousands of spider crawlers every day to crawl information on the Internet, and scores websites through a unique algorithm.Websites with higher ratings will rank higher.
In order to better appear in customers’ Google, we need to optimize the website structure, links and content according to the Google search engine algorithm, so as to improve the ranking of the website in Google.
So how should we improve the website ranking?
- choose the right keywords
The selection of keywords is of vital importance to the collection of foreign trade websites. According to the industry in which the enterprise is located, the current situation of foreign trade sites and the main competitors, mining data, selection of keyword catalogue, search for strong relevance and low ranking, or search volume has not been found in the combination of potentially popular keywords reference.
- Google links weight is high
Google values the links of a website, so the links has a high proportion of Google's judgment of the weight of the site .
For the links, the full-site links weight transfer is the highest, of course, the prerequisite is that the website weight itself with your links should be higher than yours.
In addition to the full-site links, you can also do some anchor text-style external links. Using anchor text to layout keywords, reasonable and effective anchor text can more effectively transmit relevant web content, and anchor text can point to the inner page of the website or other websites. A good anchor text setting can help visitors and search engines better understand the content of the target page.
- Do a good job in site optimization
For search engines, it is better to obtain information from old pages that have experienced the test of time to ensure quality, but at the same time, it is necessary to ensure timeliness to respond to users' search access results, and to trigger on changing search content and keywords.
Foreign trade websites, in particular, should do a good job of updating the quality of website content to keep up with the times, to maintain innovation and freshness, while foreign trade websites can timely organize and release the latest product information, news and industry information, etc., to avoid the instability of inclusion.
- Enhance your social media presence
In the age of social media, as platforms like Facebook, Twitter and LinkedIn bring new ways for users to share content or assess the value of content, search engines will take into account the extent to which these platforms favor foreign trade sites and brands.
The more our content is shared or liked by more people, the more valuable it is to search engines.As a result, the influence of social platforms is increasingly important in terms of search ranking and display.
A good Google SEO optimization site can be more easily captured by Google spiders, increase the amount of show,improve site traffic, so as to obtain more quality inquiries,improve the conversion rate.
